Emma is a content strategist and marketer with a passion for music, visual storytelling, and building artist brands through impactful media. With a dual degree in Data Analytics and Advertising and a start in New Business Analytics at WPP, she brings insight-driven strategy to content that connects. Her work lives at the intersection of storytelling, audience engagement, and data-backed strategy — making her a valuable asset to any artist-focused or brand-driven team

Her work spans music + entertainment content strategy, social media visuals, and branded collaborations — all crafted to elevate an artist’s narrative and engage their audience. She has toured internationally with rock band Palaye Royale (Sumerian Records) as their social media content strategist and creator — leading ideation, production, and scheduling of engaging content across Instagram, YouTube, and TikTok garnering millions of views.

Additionally, she’s been fortunate to work directly with a wide range of artists and public figures, providing social media strategy and producing content for names like Nick Cannon, Rico Nasty, Chloe Cherry, Huddy, Vinnie Hacker, Jeremy Zucker, Shae Couleé, YUNGBLUD, and more.

She has also contributed to major commercial campaigns as a production and lighting assistant, including the Corona Extra campaign with Pedro Pascal and national spots for Hello Fresh. She has also created corporate content for Nasdaq, bringing a sharp, polished edge to storytelling across industries.

Emma is a Magna Cum Laude graduate of S.I. Newhouse School of Public Communications - and the School of Information Studies at Syracuse University.

B.S. in Advertising with an emphasis in Production and Information Management, and Technology with a concentration in Data Analytics.