Band Content Creator & Strategist:
I toured internationally with rock band Palaye Royale as a hybrid shooter and Content Creator, capturing both video and photo in behind-the-scenes vlogs, TikToks, and highly stylized show recaps: often blending the two into cinematic, narrative-driven content. Working in fast-paced, run-and-gun environments, I edited on the tour bus and regularly published content within just a few hours of each show’s completion.
Account Growth:
I led a TikTok strategy and execution for Palaye Royale, driving viral growth that increased the account from 178,500 followers in 2024 to 245,000 followers in 2025.
I developed a platform-native strategy that intentionally married trending TikTok formats and trends with the band’s music, visual identity, and personalities, while closely analyzing what peer artists and adjacent creators were doing to drive reach and engagement.
TikTok Strategy Deck:
Royal Television
YouTube Docu-series
While touring with Palaye Royale, I filmed and edited the band’s YouTube docu-series Royal Television, capturing an objective, fly-on-the-wall view of what it truly takes to put on a rock show and portraying the band members in their “natural habitat.” My goal was to balance raw behind-the-scenes access with internet-native storytelling. While editing, I leaned into meme culture, comedic timing, and candid moments to highlight each member’s personality, which I knew would appeal to their fanbase. I worked closely with Emerson Barrett, the band’s artistic director, to follow the band’s branding - which spanned from font style to specific edits. In addition to filming and editing each episode, I managed the full publishing workflow, including scheduling uploads and designing custom thumbnails aligned with the band’s stylistic requests.