For the LA County Shop Local Campaign, I led the project end-to-end, owning all pre-production including treatment development, storyboards, and detailed shot lists. I coordinated directly with participating small businesses to manage shoot days and ensured all visuals aligned with existing campaign branding. I presented pre-production materials to LA County Economic Opportunity and collaborated closely with executives before filming on location. I oversaw the full creative lifecycle—from ideation through production and final edit—delivering cohesive, brand-aligned video content.